Internet marketing gurus are constantly talking about how your email list is the bread and butter of your business.
Think about it - social media companies can change rules and algorithms whenever they want and negatively affect your visibility to your followers. However, with email marketing you've got their email addresses which helps you make sure that you touch base and stay top of mind.
One struggle many businesses deal with is how to choose the email marketing system that works best for them. Use our guide to help you make a decision for yourself.
What Stage is Your Business in?
There are some pretty pricey email marketing systems out there that would require you to make a huge investment for your business. That's why it's important to determine which stage of your business you are in and make your decision based on that.
For instance, you're probably not going to want to spend $400 a month on an email marketing service if you're just starting out and haven't quite yet figured out where the money is coming from. It just doesn't make sense. If this is the case there are plenty of free and low cost services available.
On the other hand, if you've been in business for a while and need a more robust system that can handle a lot of different functions then you may want to look at pricier all-in-one email marketing options that also provide e-commerce, affiliate management and a CRM.
What do You Actually Need?
Do you just need email marketing to send out blog posts or do you also need a system that can track links, connect to your online scheduler and process payments?
Not all email marketing systems are created equal, which is why it's important to determine what features you actually need and then find systems that match that criteria.
What's in Your Budget?
Just because you may be more advanced in your business doesn't mean you need to throw all your money into an email marketing system.
With more options on the market than ever before you can find similar systems that do a lot of the same stuff but vary drastically in price depending on what kind of a package you need. For instance, one company may require training you have to pay for while another may not. Another company may have you pay extra to hook up an app you need via API but another may just throw it in for free.
As with any financial decision, you'll need to know what you're willing to spend and have options in case you can't get what you want. You'll also need to be okay with saying no if you can't find the price you want.
As a side note, some email marketing companies let you negotiate the price so it doesn't hurt to call the different companies and get the quotes they don't mention on their websites.
With several email marketing systems out there we're confident you can find exactly what you're looking for with a little research. You can check out our review to get started.