Best Email Marketing Service
The best email marketing software can help your business adapt to the digital age. In a time when most businesses have been forced to rethink their marketing strategies, the best email marketing software can increase efficiency and impact as well as help to cut costs for your business.
Finding the best email marketing service will help you save time and money, reach your target audience quickly, and stay focused on the quality of your business. I have reviewed the best email marketing software to help you come to a decision.
Best Email Marketing Software: What to Consider
Email marketing services essentially do the work for you. You can save valuable time and money by scheduling newsletters, promotions, event info, and more. Your email marketing software will then send emails to your subscribers automatically.
Email marketing services essentially do the work for you.
If your business is considering using an email marketing service provider, it is important to find the most suitable one. You want the best email marketing software: one that caters to your needs and your budget.
Here are some of the key factors I would take into account when choosing the best email software:
- How much does the email marketing service cost?
- What are your specific marketing goals?
- What features come with the service?
- Is the software easy to navigate?
- How much customer support does the software provide?
Pricing for email marketing services is generally monthly and based on the amount of contacts that are reached. Obviously, you want to reach as many people as you can for the lowest price you can manage; but don't sacrifice quality or necessary features for price. There is no sense in paying less for a service if it doesn't have what you need.
According to the Direct Marketing Association, a lack of good strategy and goals is the biggest reason for email marketing failure. Before you decide which company you want, you should clearly define your goals. Do you want to send out newsletters or coupons to keep current customers interested? Do you want to drum up new business with promotions? Different services have different strengths and weaknesses.
You'll want to choose a best email management platform that aligns with your specific goals. It's a good idea to make a checklist of your needs. For instance, 97% of marketers use social media to market their products and services, according to Forbes. If you want to incorporate social media within your emails, you should look for an email marketing software with social media integration features.
You'll want to make sure your best email marketing software is easy for you to navigate. If you have more html and coding skills, you might choose a service that allows you to create your own signup forms and templates using external software. If you know nothing about code, make sure your software is extremely user-friendly.
Customer support is very important. You should make sure you like the customer support options that the best email marketing software of your choice has to offer. Otherwise, you can get stuck with questions that no one is around to help you answer.
Best Email Marketing Software - Features
It has become undoubtedly essential to embrace email marketing in the digital age. Fortunately, your business can benefit from e-mail marketing programs even more than traditional, expensive marketing platforms like billboards, commercials, and radio ads.
Email marketing software come with essential features to aid in your product and service sales, and retention. Some such features include:
- Affordable pricing
- Autoresponse features
- Tracking, reporting, and analytics data
- Customization tools and options
- Large variety of email campaign templates
- Adequate customer service assistance
- Social networking integration
- Link and landing page integration
Business Benefits of Using the Best Email Marketing Software
The best email marketing software will allow you to engage your target audience on a more personal level than ever before. According to Forbes, 91% of adults in the U.S. actually enjoy receiving promotional emails from companies they've subscribed to or do business with. Additionally, email marketing is actually 40 times more effective than both Facebook and Twitter in attracting new customers.
The best email marketing software will allow you to engage your target audience on a more personal level than ever before.
There are numerous companies out there advocating their version of the best email marketing software for businesses. If you choose the right company you can significantly strengthen your marketing campaigns and business strategies.
You can also boost your business success by coming up with a marketing strategy. This can be implemented once you choose your best email marketing software.
Then, you can determine which marketing tools work best for your company based on monitoring, tracking and analyzing email marketing results. The best email marketing software will contain options to track such data.
The Best Email Marketing Software
Constant Contact Email Marketing Review
- Easy to use interface with a range of valuable features
- Hundreds of templates to choose from
- Integration of social networking into marketing campaigns
- Excellent levels of tech and customer support
- Additional monthly charge for sending surveys
- Doesn’t provide Google Analytics Reports directly
If you want an email marketing service that is not only easy to use but offers a range of features and options, Constant Contact could be the perfect option.
Constant Contact features:
- Blog content integration
- Video link and image integration
- Survey integration
- Hundreds of email templates to choose from
This best email marketing software also offers a user-friendly interface; so you can focus on marketing rather than getting stuck with complicated code and CSS. Their 60-day free trial will let you see for yourself before you make any purchases. Once your trial runs out, it will cost you $20 per month, allowing you to email up to five hundred contacts.
In addition, Constant Contact offers excellent customer support. You will have access to expert assistance if you ever do run into any problems.
On the downside, this best email software requires you pay an extra fee each month to send surveys, which may make or break your decision to choose their service.
Overall, I have found Constant Contact to be user-friendly and efficient. When it comes to creating a campaign, analyzing comprehensive reports, and customizing designs, this may be the best email software for you.The company even enjoys an A+ rating with the Better Business Bureau.
iContact Email Marketing Review
- Versatile, user-friendly software
- Variety of reporting tools and features
- Social media integration for increased effectiveness
- Large email template selection
- Excellent support and customer service
- You will need to sign up for a Salesforce account in order to obtain stats relating to conversions via iContact
If you are looking for a versatile email marketing service suitable for amateurs and professionals; iContact may be the best email marketing software for you. They provide easy campaign creation, effective reporting, and a broad range of features to incorporate.
I have found that social media is one of the top ways to market a product or service. iContact can help you make the most of social media by allowing its integration within your scheduled emails. It comes with many features that take advantage of current marketing and technology trends.
Additional iContact Features:
- Auto response feature for emails
- Spam test feature: to make sure your emails reach their destination
- Subscriber list management
- Mobile device tracking features
- Personalized campaign features
- Choose from an impressive selection of over five hundred email campaign templates
iContact's best email marketing software's reporting and tracking tools enable you to easily identify trends. However, you will need to sign up for a Salesforce account and use it through iContact to obtain conversion stats.
iContact also offers an excellent support structure which includes live chat online. They even provide a comprehensive knowledgebase for software information, live webinars, and recorded tutorials. iContact enjoys an excellent A+ rating from the Better Business Bureau.
Mailchimp Email Marketing Review
- User-friendly interface
- Offers Forever Free version
- A range of reporting and tracking tools for increased effectiveness
- Offers mobile app for tracking
- Mainly self-service customer support
MailChimp is one of the most popular email marketing service out there. It offers a wide variety of features to choose from and is extremely easy to set up. It also has a very high deliverability rate of 96-99%. One of the best things about MailChimp is that it offers a free version; but even its free version has ample features to choose from.
MailChimp Free Features:
- Social Media and Google Analytics integration
- Easy to understand, free reports, and tracking
- Built-in signup forms
- Easy codes
- Mobile App to keep track on the go
In the past, email marketing software with too much code implementation have deterred me from using the service. There's no need to worry about that with MailChimp. Their codes are clearcut and simple to integrate, just the way I like them. They even have a mobile app that lets you schedule campaigns and track trends on the go.
Arguably the best feature about MailChimp's email marketing software is that it has a free option. It offers all of the features mentioned above if you stay under 2,000 contacts and 12,000 emails per month.
MailChimp's email software offers mainly self-service support via their knowledge base. Paying customers have access to live chat five-days a week, with email support only on weekends.
Get Response Email Marketing Review
- A range of valuable features for your campaigns
- Easily customizable fields in your contacts lists
- More than 350 templates to choose from
- Allows you to embed links into emails and marketing material
- There is no feature that allows for a specific email or auto response to be sent
Get Response offers a wide range of features and benefits to help you create campaigns that are more effective and more professional-looking.
Get Response Features:
- Ample email templates with easy customization options to make sure your campaign vision becomes a reality.
- Clean and modern design for easy navigation and user-friendly experience.
- Free email previews.
- Landing-page creation tools.
- Video tutorials.
Get Response's best email marketing service allows you to add a variety of custom fields to your contact lists. You can choose from over 350 easily customizable email templates in order to tailor your campaign to your target audience and specific needs. The clean and modern software makes it easy for users to navigate their options.
Get Response's marketing email service makes it easy to add and embed links. Adding links can make your marketing campaign all the more effective. You can insert links that lead subscribers straight to landing pages for your products and services.
One valuable feature that many businesses will find useful is the auto responder feature. This will enable you to follow up on your campaign; however, there is no feature that will let you send a specific email or auto response to a single recipient, meaning your auto response must be 'one size fits all'.
Get Response offers numerous ways to contact their support team, including the live chat feature. You can also benefit from resources such as video tutorials and webinars provided to show you the ropes. It will cost a minimum of $15 per month for up to 10,000 subscribers to install Get Response for your email marketing campaign needs.
Campaigner Email Marketing Review
- User-friendly service with a creation wizard to help you along the way
- A range of features to make your marketing more practical
- Image editing features
- Simple account set up and a comprehensive dashboard to help monitor activity
- Customer service levels could be improved
- No signup templates or advanced features
- Higher entry level price
Campaigner ranks the lowest on our list of the best email marketing service, but it still offers several management tools and a large selection of email templates.
- Basic email management tools that are easy to use
- User-friendly interface
Campaigner makes it easy to create professional and useful email marketing campaigns. Installation is a cinch with Campaigner; they provide a helpful creation wizard to help you through the process.
Campaigner's comprehensive dashboard will make it simple to monitor emails that have been sent. Their software even comes with basic image editing tools as part of their service so you do not have to worry about installing an external software. Just keep in mind that their prices begin at $29.95 per month for 3,500 subscribers.
Campaigner's email marketing platform also offers a number of monitoring and tracking tools. Simple account set up with Campaigner allows you to quickly get started creating your customized email campaigns. If you have any issues, you will have access to various helpful resources including online demonstrations.
Unfortunately, Campaigner's customer service department is not as helpful as other email marketing software. As a result, you may struggle to get responses to perplexing queries when using their service. Another downside is their lack of signup forms.
Advice for Choosing the Best Email Marketing Software
I know it can be difficult to decide which email marketing software to use. They are all somewhat similar but each have at least one unique feature that may be the most important for you and your business. Here is a list of what to remember before making your choice:
1. Know what you can afford
Before you even think about choosing an email service, you should determine your budget. Some email marketing software is offered for free but others can be quite costly.
You don't want to end up with a service that isn't good enough for your business; you also don't want to end up spending too much. Creating a budget beforehand will solve this issue for you.
2. Know what goals you have in mind
Before you can determine what features you want in an email marketing software, you have to know your goals. Do you want to send a certain amount of emails per month? Do you want to boost your sales? Once you know the answer to questions like these, you can determine what features you need in an email marketing service.
3. Know what specific features will help you achieve your goals
Figure out what your business needs before you make any big decisions on an email marketing software. For example, maybe you need a lot of help with emails and have no one available to do it. An email marketing software with strong auto-response features could save you a serious amount of work and stress in that department.
Imagine being able to schedule all of your marketing emails to be sent throughout the day or the week so you don't have to worry about it every second. It's possible when you choose the best email marketing software for your business.
4. Ensure you can easily navigate the program of your choice
It's a good idea to analyze your technical skills before you purchase an email marketing software. Do you have any experience with CSS, coding or html? If not, it may be best to stick to a service with an extremely simple interface. That's definitely something I look for in an email marketing software.
You should also consider the marketing software's setup. I have found the setup can be the most frustrating part about an email marketing software. If you can't set it up right, then what's the point of downloading it? Make sure you are familiar with the setup instructions or can get someone to help you with it quickly.
5. Understand your customer support options
Customer support is always important when it comes to purchasing software for your business. What if it malfunctions? What if you have no idea what you're doing and need some extra guidance?
If you don't consider customer support options beforehand, you could end up stuck with no answers to your questions. Luckily, the best email marketing software has live chat options for instant answers to your questions.
If you keep these tips in mind, you will end up with the best email marketing software for your business. Learn even more with this article on 4 Keys to Boosting Sales with a CRM.
Best Email Marketing Software Recap
Effective marketing is a vital part of your business's success. Finding the best email marketing software will help you implement cost-effective and impactful marketing by reaching and engaging a larger target audience.
I hope you have read through the pros and cons of each service to determine which best marketing platform works for you. With the right software, you can truly make the most of your marketing campaigns.
Now that you have chosen the best email marketing software, check out our review on the best conference call service. It will help you understand how conference call services can help your business and determine which one to use.
You should also read our article on the best CRM software for small business. A solid CRM software will enable you to stay in touch with your clients easily, analyze consumer trends and help maintain your team.
Best Email Marketing Software FAQs
What is the email marketing?
E-mail marketing is a type of direct marketing that uses e-mail to communicate with customers. In a broad sense, any email sent by a company to customers could be considered e-mail marketing, as the message will serve to remind the customer of your company and your products.
What is an e mail blast?
An e-mail blast is when a company sends a marketing e-mail to a large mailing list of customers. E-mail blasts can be used to advertise new products, major events, or sales. These blasts are often sent to customers that have shopped at the store before, or signed up for the store's mailing list.
What is a transactional email?
Transactional e-mails are sent to individual customers and are triggered by specific actions that customer has taken. An example of a transactional e-mail is the welcome e-mail that a customer receives after creating a new account on your website. A shipping notice e-mail is another type of transactional e-mail.
What features should I look for in an email marketing service?
Enrolling in an email marketing service can be a great benefit to your company or organization if you know how to use it properly. The key to getting the most out of an email marketing service is to look for the following features: design, contact tools, reporting, user-friendliness, and access to help/support. A suitable email service will have a variety of professional designs to choose from, the ability to create a survey, newsletters, and other email correspondence templates.
Be sure that this platform can accommodate your current design whether you work exclusively in HTML or another format. Most of the programs available on the market come with a set-up wizard to help you navigate your way around the different features. Help and support access is the final component to check. A top-of-the-line service will have implements in place to answer questions or concerns. Whether this means by phone, email, or chat, be sure that some type of system is in place to offer assistance.
What is an email campaign?
An e-mail campaign is a type of marketing campaign that revolves around coordinated e-mails being sent out to customers. These e-mails should contain information and promotional material about new products, or special offers for existing products, that will help convince customers to shop at your store or buy your product.