Best Email Marketing SoftwareReviewAdvice

Best Email Marketing Software for 2016

We review the best email marketing software services

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Best Email Marketing Service

In the current economic climate, most businesses have had to think of ways to improve their marketing strategies in a way that will not only increase efficiency and impact but will also help to cut costs. Direct mailing strategies have proven costly and largely ineffective for some businesses. This is why more and more companies are now turning to the best email marketing software.

Email marketing services help you take care of sending things like newsletters, promotions, event info and anything else you want potential customers to see. That way, you can save time and focus on the business itself.

Best Email Marketing Software Features

No matter the size of your business, it has become increasingly important to embrace the digital age, especially when it comes to marketing. With email marketing your business can benefit in many ways, from more effective and impactful marketing to saving time and money.

The features that can benefit you through the use of email marketing rather than direct mailing can prove invaluable. It can also allow you to enhance the marketing materials with website links or links to products. This enables you to benefit from multilayer marketing while still saving your business time and money.

There are a number of specialist companies that provide email marketing services for businesses, and by choosing the right company you can positively impact your marketing campaigns and strategies. With the right email marketing provider on board you can help to boost your business success, raise awareness of your services, and monitor exactly which marketing tools work best for your company based on monitoring, tracking, and reporting facilities.

Best Email Marketing Software: What to Consider

If your business is considering using an email marketing services provider, it is important to find the most valuable one. This will enable you to enjoy maximum benefit while also ensuring that you receive a service that is well suited to the needs of your business and your budget. Some factors that you need to take into account when making your choice include:

  • The cost of the email marketing service to ensure it fits in with your budget
  • The features that are available with the service
  • Ease of use and how quickly you can learn the system to minimise on issues
  • Level of support available from the provider so that you can get assistance when you need it
  • Reporting tools and facilities used by the provider to ensure maximum benefit from the service

The Best Email Marketing Software

Constant Contact Email Marketing Review

  • Pros
  • Easy to use interface with a range of valuable features
  • Hundreds of templates to choose
  • Integration of social networking into marketing campaigns
  • Ability to add a range of features to email marketing materials
  • Excellent levels of tech and customer sup
  • Cons
  • Caps of 5000 responses on your account
  • Additional monthly charge for sending surveys
  • The emails do not directly provide Google Analytical Reports

If you want an email marketing service that is not only easy to use but also offers a range of features and options, Constant Contact could be the perfect option. With hundreds of templates available, the integration of social networking into your marketing campaigns, and a variety of other invaluable features, this provider could be a great partner for your business.

When it comes to features, Constant Contact has plenty to offer, including blog content, video links, surveys, and images, all of which can be added to your email marketing materials. The provider also offers a simple to use interface, which means you can focus on marketing rather than being left feeling confused about where to start. In addition to ease of use, this provider also offers excellent customer support; if you do run into any problems you can quickly get expert assistance.

On the downside, you are capped in terms of responses on your account, which is limited to 5000. There is also an extra fee to pay each month if you want to send surveys, which is something worth bearing in mind.

You will find that this provider offers ease and efficiency when it comes to creating your campaign, creating comprehensive reports, and customize your designs. You should note that the provider's emails do not directly offer Google Analytical Reports. The company does enjoy an excellent rating of A+ with the BBB.

Verdict - Superb

Constant Contact provides a solid, simple, yet highly effective email marketing service that can benefit businesses of all sizes, making this an excellent choice if you want to create impactful marketing campaigns with ease and speed.

iContact Email Marketing Review

  • Pros
  • A system that is versatile and easy to use
  • A range of reporting tools and features
  • Integration of social media for increased effectiveness
  • A huge selection of email templates
  • Excellent support and customer service
  • Cons
  • You will need to sign up for a Salesforce account in order to obtain stats relating to conversions via iContact

If you are looking for an email marketing service that is versatile, easy to use, and suited to all levels of experience from the novice to the professional, the iContact email marketing service is the perfect option. This is a provider that can help to ensure that your marketing campaigns pack a real punch with efficient tools, effective reporting, a range of features, and easy marketing email campaign creation no matter what your level of expertise.

Social media has become a vital marketing tool for businesses these days and this company helps you to make the most of it by integrating social media features for increased effectiveness. You can also benefit from the auto response feature from iContact as well as additional ones such as the spam test feature, mobile device tracking features, and personalized campaign features.

When it comes to ease of use, you should have no problem with this system, which means that creating your email marketing campaign should be quick and simple. You will be able to benefit from a very impressive selection of email templates from this provider with a choice of more than five hundred. The wide range of reporting and tracking tools that are available will further enhance the effectiveness of your email marketing campaigns, enabling you to pinpoint any issues or identify trends. However, in order to obtain stats relating to conversions you will need to sign up for a Salesforce account and use this through iContact.

This provider also offers an excellent support structure. You can contact the support team using a variety of methods including live chat online. There is also a comprehensive knowledgebase for information in addition to live webinars and recorded tutorials. The secure system used by iContact means that you can also enjoy the peace of mind that your documents are secure and will remain confidential. iContact enjoys an excellent A+ rating from the Better Business Bureau.

Verdict - Great

In a nutshell, iContact provides an excellent service designed to cater for businesses that want a high level of effectiveness and plenty of features coupled with ease of use and excellent support.

Benchmark Email Marketing Review

  • Pros
  • Easy to use system that makes creating email marketing campaigns simple
  • Ability to easily customize and personalize email marketing campaigns
  • Access to a range of reporting and tracking tools for increased effectiveness
  • Being able to create and send su
  • Cons
  • No conversion tracking features offered

Email marketing campaigns can prove very effective for businesses of all sizes these days, and one way in which you can make them even more effective is through personalization. One email marketing services provider that allows you to create custom campaigns with ease is Benchmark Email. This provider is able to help you create professional and highly effective email marketing campaigns.

You will benefit from a range of tools when you use the email marketing service from Benchmark, with features such as the ability to add links, social media, and other interactive features to your marketing materials. You can also create surveys and send them out with the Benchmark Email marketing system, and this is part of the package which is not always the case with some competitors.

A variety of reporting and tracking tools will help to ensure that you are able to make the most of your email marketing campaign, which is further enhanced by the ability to personalize your emails. The provider also offers an advanced email delivery system which minimizes the risk of your emails triggering recipients' spam filters.

The ability to create accounts within your main account means that you can also provide access to other users when it comes to creating or working on email marketing campaigns. Support and service levels with the company are also very good, as you can contact the support team with ease as well as benefit from tools and resources such as a comprehensive knowledgebase.

Verdict - Very Good

With so many features and benefits, it is little wonder that Benchmark Email has become a trusted and popular choice amongst businesses that are looking for email marketing services.

Get Response Email Marketing Review

  • Pros
  • Provides access to a range of valuable features for your campaigns
  • Easily customizable fields in your contacts lists
  • Very good choice of templates available with more than 350 to select from
  • The ability to embed links into emails and marketing material
  • Cons
  • There is no feature that allows for a specific email or auto response to be sent

For businesses that are keen to improve the effectiveness and impact of their email marketing campaigns, Get Response can prove to be the perfect partner. This company is able to offer a range of features and benefits that will make it easier to impact your email marketing campaigns, helping you to create a campaign that is not only more effective but also more professional.

When you use this provider you will be able to benefit from a range of valuable features, which includes the ability to add a variety of custom fields to your contacts lists. When it comes to creating email campaigns you will be able to select from over 350 templates and can easily customize your campaign to ensure that it is perfectly tailored to your needs.

With this service you will find it easy to add and embed links into email marketing materials and surveys that you send out, making your marketing campaign all the more effective. Social media integration will help to further enhance your campaign.

One valuable feature that many businesses will find useful from Get Response is the auto responder feature, which will enable you to follow up on your campaign. However, there is no feature that allows for a specific email or auto response to be sent, which means that the auto response has to be 'one size fits all'.

The tracking and monitoring tools from this provider are very effective and useful, with simple solutions such as pie charts and graphs to help you better monitor the effectiveness of your campaigns and any emerging trends. You will find that both using these tools and creating your marketing campaign will be fast and easy when you use the Get Response service.

If you are looking for a high level of customer support and assistance you will not be disappointed. Get Response offers a number of ways in which you can contact the support team including the live chat feature. You can also benefit from resources such as video tutorials and webinars amongst others.

Verdict - Very Good

All in all, this is a provider that is able to offer simplicity and effectiveness in an easy to use service. You will find it far easier to create professional and effective email marketing campaigns with the tools and resources that are available from Get Response.

Campaigner Email Marketing Review

  • Pros
  • Simple to use service with a creation wizard to help you along the way
  • A range of features to make your marketing more effective
  • Image editing features as part of the package
  • Simple account set up and a comprehensive dashboard to help monitor your acti
  • Cons
  • Customer service levels could be improved

Businesses that are looking for a decent email marketing service provider that offers a great choice of templates will find that Campaigner could provide the perfect solution. With the availability of a creation wizard, Campaigner makes it easy to create professional and effective email marketing campaigns that can really make an impact.

A comprehensive dashboard makes it easy to monitor your activity with this provider, with information relating to when your emails were sent, their effectiveness, how many emails you have left for the current cycle, and a range of other useful data. When it comes to adding images, you can benefit from basic image editing tools as part of the service, which means that you do not have to worry about external software to edit your images.

The provider offers a number of monitoring and tracking tools that you can use to assess the effectiveness of your campaigns and to look at any trends that may be emerging. Simple account set up means that you can quickly get on with creating your email campaigns when you use this provider, and you will find a range of useful resources to help you along including online demos.

Unfortunately, while this is a fairly solid email marketing services provider, the customer service levels are not as good as they could be. You may struggle to get the answers you want or to get responses to queries at times.

Verdict - Good

Despite lacking somewhat when it comes to support and service, this provider does offer a good, efficient, and easy to use email marketing service that many businesses can benefit from.

Best Email Marketing Software Recap

Given that effective marketing is such a vital part of your business success, finding a good email marketing service to help you with cost effective yet impactful marketing is essential these days. By taking a look at the pros and cons of each service you can ensure that you choose the right service and provider to help you to make the most of your marketing campaigns.

Best Email Marketing Software FAQs

What is Email Marketing?

Email marketing is a way to communicate and reach a desired audience via the internet and various outreach efforts like promotions, product details, and offerings. Whether your hope is to reach a wider clientele or share news with current customers, an email marketing service can provide you with the tools to do just that. Not only do you have the ability to tailor your to meet the needs of different groups but you can utilize the templates and designs that are included in many email marketing service packages. In most cases, this marketing route is more effective for companies and to implement the type of outreach to stir up business.

What features should I look for in an email marketing service?

Enrolling in an email marketing service can be a great benefit to your company or organization if you know how to use it properly. The key to getting the most out of an email marketing service is to look for the following features: design, contact tools, reporting, user-friendliness, and access to help/support. A suitable email service will have a variety of professional designs to choose from, the ability to create survey, newsletters, and other email correspondence templates. Be sure that this platform can accommodate your current design whether you work exclusively in HTML or another format. Most of the programs available on the market come with a set up wizard to help you navigate your way around the different features. Help and support access is the final component to check. A top-of-the-line service will have implements in place to answer questions or concerns. Whether this means by phone, email, or chat, be sure that some type of system is in place to offer assistance.

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In order for MoneySavingPro to remain a consumer free service, many of the companies covered in our industry reviews compensate MoneySavingPro for new sign ups.

However, the results of our comparison tools, the rankings of the providers and the information presented is not affected by compensation. Indeed, many of these companies approach us for an advertising partnership after we have already written a published their reviews.

While we try to research and review as many providers as possible in the 100+ industries we cover, we have not reviewed every company available.

Our rating system is independent of compensation and reflects our true understanding of the industry and the company based on a variety of factors. The companies that receive the highest rating will always be the providers that we believe offer the best value to the consumer.

Advertiser Disclosure

In order for MoneySavingPro to remain a consumer free service, many of the companies covered in our industry reviews compensate MoneySavingPro for new sign ups.

However, the results of our comparison tools, the rankings of the providers and the information presented is not affected by compensation. Indeed, many of these companies approach us for an advertising partnership after we have already written a published their reviews.

While we try to research and review as many providers as possible in the 100+ industries we cover, we have not reviewed every company available.

Our rating system is independent of compensation and reflects our true understanding of the industry and the company based on a variety of factors. The companies that receive the highest rating will always be the providers that we believe offer the best value to the consumer.